New Holland Todayīrands FIAT-Kobelco, Kobelco, New Holland Construction, O & K and Fiatallis united under one brand New Holland.Īt this time, The combined model range includes 13 families of machines and 80 different models in two lines – heavy and compact earth-moving equipment. Production and promotion of equipment, including the promotion of Case IH and New Holland agricultural technology in Japan and the Asia-Pacific region, with the support of Kobelco.Īt the same time, there was a unification of technology from various manufacturers that make up the corporation. In 1991, 80% of the company’s shares were bought out by the industrial group FIAT S.p.a., and two years later, the Italians gained complete control over New Holland.
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